Dynamic Ads - HTML5 and Static
To meet the challenge of tactical sales & rapid deployment, I led the adoption of dynamic templates for display & social ads by using Google Web Designer, Smartly.io, & AdLib.io. This enabled efficient design at scale for multiple products & testing scenarios.
Example: Dynamic HTML5 ads allowed for testing background color, CTA, copy, offer, and imagery at scale across products and itineraries.
Example: Image Test for Static Ads (Ship Exterior, Ship Interior, Iconic Landmark, Models in Destination)
Example: Design Template Test for Static Ads
Paid Social - Upper Funnel Prospecting Redesign
The goals for the Upper Funnel redesign were to develop new winning creatives, gain actionable insights through systematic testing, and maximize creatives through iteration. Three directions were developed: The Viking Difference, Experience The Viking Way, and The World of Viking. Templates were built in Carousel and Video formats which were the highest performing formats to date.
Carousel: The Viking Difference
Carousel: Experience The Viking Way
Carousel: The World of Viking
Paid Social - Lead Generation Sweepstakes Campaign
Two directions were developed for Lead Generation: Sweepstakes giveaways across all products and instant digital content downloads.
Static: Lead Generation Sweepstakes
Static: Lead Generation Cookbook Download
