Creative Direction

Grounded in strategy.
Built to scale.

I lead integrated marketing and creative systems that connect brand, content, and performance. My work focuses on building clarity, aligning teams, refining messaging, and delivering creative that drives measurable outcomes across channels.

What I Do

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    Creative Leadership

    Define and guide brand vision across campaigns, platforms, and teams. Ensure creative work is cohesive, intentional, and aligned to business goals.

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    Marketing Strategy

    Translate audience insight and performance data into clear, executable strategies across paid, owned, and earned channels.

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    Content Systems

    Design and scale content ecosystems from concept through production and distribution, built for consistency and efficiency.

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    Creative Operations

    Build teams, workflows, and tools that enable high-quality output at scale. Improve speed, clarity, and cross-functional collaboration.

Approach

Creative work sits at the intersection of brand and performance, grounded in clear positioning, shaped by real audience insight, and built to scale beyond one-off output. It’s guided by collaboration, not silos, so strategy and execution stay aligned. The focus is simple: create work that holds together strategically, visually, and operationally.

  • “Erin is the source of knowledge and truth for all things creative and contributed so much to the growth of our Marketing department, helped develop our brand’s look and feel, and gracefully led our team of designers, production artists and art buyers.”

    Sara Conley
    SVP Marketing
    Viking Cruises

  • “I truly appreciate all of Erin's hard work, positive energy and amazing contributions over the years.”

    Richard Marnell
    Executive Vice President, Marketing
    Viking Cruises

  • “Erin is known for her innovative problem-solving, creativity, and commitment to pushing boundaries. She fosters a culture of continuous improvement and out-of-the-box thinking. Her leadership instills pride, confidence, and positive energy in her team.”

    Luis Madrigal
    Senior Studio Manager
    Viking Cruises

  • “It was such a pleasure working with Erin and her team, guided under her talent and leadership.”

    Sarah Goldbaum
    Director, Content Systems
    Viking Cruises

  • “Not only does Erin continually exceed expectations when collaborating with directors and producers, but she always has ideas that give that amazing accent to every project.”

    Scott Buckwald
    AMC

  • “Erin has always been a warrior and an innovator.”

    Alexandra Petrus
    Director, Strategic Marketing Initiatives
    Viking Cruises

SELECTED IMPACT

Viking Cruises — Global Creative & Campaign Systems
Rebuilt cross-channel creative strategy and production workflows to support global marketing at scale. Increased ad effectiveness and improved speed to market.

Kevin Barry Art Advisory — Brand & Content Strategy
Led brand positioning and content development across marketing channels. Established a unified visual language and scalable content pipeline.

Space Race Studio — Creative Direction
Directed brand storytelling and campaign development for clients, aligning narrative, design, and production to business objectives.

View Case Studies