Building brands through narrative, design,
and systems that scale.

Quarterly Publications in Luxury Hospitality Social Launch

Creation of Viking Cruises Brand Book & Visual Identity

Co-Marketing Program for Viking Cruises & Nat Geo

Quarterly Publications in Luxury Hospitality

Artist Partnerships

Rebrand of Viking Cruises Direct Mail

HIGHLIGHTS

Viking Cruises — Global Creative & Campaign Systems
Rebuilt cross-channel creative strategy and production workflows to support global marketing at scale. Increased ad effectiveness and improved speed to market.

Kevin Barry Art Advisory — Brand & Content Strategy
Led brand positioning and content development across marketing channels. Established a unified visual language and scalable content pipeline.

Space Race Studio — Visual Identity & Narrative Development
Directed brand storytelling and campaign development for clients, aligning narrative, design, and production to business objectives.

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APPROACH

I evolve brands by understanding the people they're for. That's where every project starts, and it's what makes the rest work: positioning gets clearer, creative connects, and the systems behind it stay simple enough for teams to use.

I've built this from the inside. At Viking Cruises I was the first in-house creative hire and grew the studio to 20+ creatives, shaping the visual systems behind global campaigns. My strength is connecting the two ends, the audience insight that sets the direction and the structure that lets a brand grow without losing what made it work.

  • “Erin is the source of knowledge and truth for all things creative and contributed so much to the growth of our Marketing department, helped develop our brand’s look and feel, and gracefully led our team of designers, production artists and art buyers.”

    Sara Conley
    SVP Marketing
    Viking Cruises

  • “I truly appreciate all of Erin's hard work, positive energy and amazing contributions over the years.”

    Richard Marnell
    Executive Vice President, Marketing
    Viking Cruises

  • “The Luxury Hospitality Edition of ELEVATE is inspiring and highly relevant to the work we're doing. The exploration of brand expression and the integration of art as a storytelling device, resonates strongly on creating meaningful guest experiences.”

    Vice President
    Marriott Collection Brands
    Global Design

  • “Erin is known for her innovative problem-solving, creativity, and commitment to pushing boundaries. She fosters a culture of continuous improvement and out-of-the-box thinking. Her leadership instills pride, confidence, and positive energy in her team.”

    Luis Madrigal
    Senior Studio Manager
    Viking Cruises

  • “The images shot at the Cameo Beverly Hills are truly eye catching and special. The composition, colors, style and nostalgic storyline are memorable. Great job to you and the team who worked on this!”

    Kevin Barry
    Founder & CEO
    Kevin Barry Art Advisory

  • “It was such a pleasure working with Erin and her team, guided under her talent and leadership.”

    Sarah Goldbaum
    Director, Content Systems
    Viking Cruises

  • “Not only does Erin continually exceed expectations when collaborating with directors and producers, but she always has ideas that give that amazing accent to every project.”

    Scott Buckwald
    AMC

  • “Erin has always been a warrior and an innovator.”

    Alexandra Petrus
    Director, Strategic Marketing Initiatives
    Viking Cruises